Summary
August 31, 2017

How to Write an Appropriate Summary

A summary is a condensed version of a larger reading.   The idea behind writing a summary is to save your reader a lengthy reading as only main ideas of the piece are stated; other details that one can

the-creative-brief
August 30, 2017

Steps to Writing a Successful Creative Brief

Writing a brief is the first task you need to complete when you are charged with managing an advertising campaign.   Your brief gives a background information on a product or service which will guide the creative team in

sentence bloat
July 28, 2017

4 of the Best Editing Quotes

"No author dislikes to be edited as much as he dislikes not to be published."  - J. Russell Lynes    "Editing should be, especially in the case of old writers, a counselling rather than a collaborating task. The tendency of

confused-emoticon-confused-animated-emoticon-dromgbm-top-clip-artconfused-emoticon-316_340
July 21, 2017

Editing or Proofreading: Which Do You Mean?

“I need an editor.” “I need a copy-editor.” “I need a proof reader.” “Oh, I need someone to review my work.”   Who or what exactly do you need? Some people use these words inter-changeably, with the assumption that one

take note
April 21, 2017

HOW TO TAKE FAST NOTES

Writing is one of the human art that involves scribbling what’s being said, heard, displayed etc. It two human senses associated with this art are the sense of sight and hearing. But when a speaker makes his or her

Boxes
April 19, 2017

Six Idioms with Dozen

The English word dozen comes from French douzaine, which in turn comes from Latin duodecim: “two plus ten.” It occurs in several English idioms.   cheaper by the dozen: costing less when bought in quantity.   The expression appears

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