Writing a brief is the first task you need to complete when you are charged with managing an advertising campaign. Your brief gives a background information on a product or service which will guide the creative team in the
Crafting an enchanting sales copy helps you attract your target market and stand out among competitions. Daily, customers find themselves at the crossroad of choosing products and services. They react to lots of adverts calling for their attention. Unfortunately,
If you want to write a book that is impossible to put down, focus on writing powerful dialogue between your characters. Today we’ll share 6 important tips for how to write dialogue that will help your readers create a
When applying for a job, the employer meets your CV before meeting you; as a result, the CV is usually the first stage of screening. In order to get your dream job or at least make it through the
There are two approaches to writing a book review: Descriptive reviews give the essential information about a book. This is done with description and exposition, by stating the perceived aims and purposes of the author, and by quoting
What do such movies as The Hours, Shakespeare in Love, Empire of the Sun, Wag the Dog and The Untouchables have in common? Here's a hint: their authors are David Hare (The Hours), Tom Stoppard (Shakespeare in Love and
You take a walk down the street, enjoying the feel of the cool evening air. As you walk you are hit by a sudden stroke of genius; an inspiration that leaves you with an overwhelming feeling to document your
Editing, specifically book editing, is simply the conception, planning and specifying of the contents of a book, in cooperation with the author, for the purpose of transmitting the author’s message to the reader in the best, most satisfying and
This guide to how to write a horror story covers the basics -- a basic understanding of the definition of horror and common elements of horror fiction gives a good foundation on what is needed to write a gripping horror
If you are a writer, you might already have written various types of content or you might be starting now. An expert writer will have no trouble creating blogs, guest posts, articles, eBooks, digital newsletters, brochures, flyers, promotional emails,
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