how poetry can improve copywriting
March 21, 2023

How Poetry can Improve your Copywriting Ability

Advertising copywriters are often told that they need to get to grips with poetry. After all, the ability to express complex images and emotions in just a few lines is what makes a copywriter great. Actually, poetry can help

8 Steps to Writing Your Own Book
March 15, 2023

8 Steps to Writing Your Own Book

In an earlier post we showed you five reasons to write your own book. Now, let’s talk about the steps you must take to make this happen. 1. Create a plan Have you heard the popular saying that failing to plan is planning to

autobiography
March 8, 2023

9 Tips to Writing a Good Autobiography

You may have an inspiring life experience, which others can learn from; so, why not put all of those into writing? Perhaps, you might say you do not have any interesting story to tell about yourself that demands writing

question mark about what to write
March 1, 2023

How To Know What To Write About

Here’s a question I get asked a lot: Daily blogging sounds like a good idea, but what should I write about? So, start here: Take an inventory. Get out a notebook and make a couple of lists. What are things

person writing a brief with a pen on a sheet of paper
February 24, 2023

Tips for Effective Brief Writing

A brief is a statement of fact aimed at achieving an objective: passing information for business purposes (written by an advertiser or sponsor), legal proceedings, meetings, security purposes, etc. Such information is incontrovertible by anyone who comes across it.

10 techniques for more precise writing
February 22, 2023

10 Techniques for More Precise Writing By Mark Nichol

Here are ten ways to produce more vivid, direct, concise prose by replacing wordy phrases with fewer words and reorganizing sentences. It is not advisable to employ these strategies indiscriminately, but prose will usually be improved by following the

apology letter
February 15, 2023

Writing an Apology Letter: Key Points to Consider

An apology letter, as we may know, is a tool used to express or convey remorse for a wrongdoing. Oftentimes, we offend people by our actions, inactions, speeches, etc, and in such circumstances, it is proper we do not

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