If you’ve spent any time online, chances are you know why these calls-to-action (CTAs) are so effective. When it comes to CTAs, there’s a right way and a wrong way to do them and the right way is a
While being a writer has major advantages, it also has its own challenges. Anything without challenges is boring because challenges mould and train us. Some challenges can drain the life out of us, though, which is why it is
Writing a brief is the first task you need to complete when you are charged with managing an advertising campaign. Your brief gives a background information on a product or service which will guide the creative team in the
The idea of writing a novel can be an exciting experience, but the processes involved, from start to finish, could seem like too high a mountain to climb. A lot of writers are faced with this and most times
Let’s face it, writing can be very instrumental. Through your write-up, you can proffer solutions and enlighten people; you can also motivate and give hope to the crestfallen. The challenge you may encounter is that you may not always
Crafting an enchanting sales copy helps you attract your target market and stand out among competitions. Daily, customers find themselves at the crossroad of choosing products and services. They react to lots of adverts calling for their attention. Unfortunately,
If you want to write a book that is impossible to put down, focus on writing powerful dialogue between your characters. Today we’ll share 6 important tips for how to write dialogue that will help your readers create a
When applying for a job, the employer meets your CV before meeting you; as a result, the CV is usually the first stage of screening. In order to get your dream job or at least make it through the
There are two approaches to writing a book review: Descriptive reviews give the essential information about a book. This is done with description and exposition, by stating the perceived aims and purposes of the author, and by quoting
What do such movies as The Hours, Shakespeare in Love, Empire of the Sun, Wag the Dog and The Untouchables have in common? Here's a hint: their authors are David Hare (The Hours), Tom Stoppard (Shakespeare in Love and
